Black Friday in the UK has become, for adults, what trick-or-treating is to children, an absolute frenzy and a chance to fight for that ‘sweet’(s) deal. Independent coffee company Paddy & Scott’s is well-known for putting their own twist on the chaos, always prioritising their mission to do good.
This year is no different. Rather than boycotting Black Friday, Paddy & Scott’s has chosen to team up with Jake Humphrey’s High Performance Foundation to create a premium 100% Arabica Peaberry coffee called ‘Game Plan’. A portion of the proceeds from every bag sold will go directly to supporting the foundation.
The focus this year is clear: ‘Classrooms Over Chaos!’
The High Performance Foundation believes that every child has the inner strength needed to thrive. Their approach centres on the power of role models and storytelling, helping young people to build the mindsets required for wellbeing and to develop employability skills essential for lifelong success.
Throughout Black Friday weekend, Paddy & Scott’s will dedicate their entire website to ‘Classrooms Over Chaos’. Customers can purchase the limited-edition ‘Game Plan’ coffee, available in 250g bags of either Whole Bean or Ground. With every purchase, funds will be raised to support the High Performance Foundation, because the children of today, are the future leaders of tomorrow.
In addition, Paddy & Scott’s have set their sights on raising £25,000 through sponsorship and ticket sales, in collaboration with Jake Humphrey. During ‘An Intimate Evening with Jake’, he will share lessons learned from speaking with some of the world’s highest performers.
“Coming together to raise funds and fuel the ambition of young people is an absolute privilege,” says Jon Reed, Owner and CEO of Paddy & Scott’s.
Jake Humphrey, Founder of High Performance Podcast and Foundation adds, “I’m genuinely thrilled about our little coffee adventure. It’s incredibly rewarding to know that our collaboration on Game Plan Coffee has the potential to make such a positive impact on young people and educators globally.”
Paddy & Scott’s aren’t just making coffee; they're changing lives. With an unwavering commitment to sustainability, quality, and innovation, they passionately champion community empowerment and environmental care. Their mission is simple: deliver exceptional taste while nurturing a sustainable, thriving planet.
For more about High Performance Foundation or Paddy & Scott’s mission, visit:
www.highperformancefoundation.org
